Variety is the spice of life, but that doesn’t mean you should say the same thing three different ways. Everyone has a short attention span these days, and when we read, it’s easier to pay attention when the author gets right to the point without too much unnecessary fluff.
Once you’ve written your article, go back through it and look for the fluff. Is every word, phrase, and sentence being useful in your narrative? Is there a shorter, more direct way to share the same information?
Keeping your sentences on the shorter side (and not letting them turn into run-on sentences!) can keep your readers engaged. As a general rule of thumb, aim for your sentences to take up less than two full lines on a typical page. This length isn’t so short as to sound staccato and choppy, but also not so long as to lose your readers halfway through.
Brevity can be beautiful, and well-phrased articles can allow you to say more in fewer words, increasing the likelihood that your audience will read the whole thing!
Stay tuned for the last 2 tips!